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Which Website Content Management System Should You Use?
May 20, 2017|Web Design

Which Website Content Management System Should You Use?

Which Website Content Management System Should You Use?

A content management system can be an extremely powerful tool to have your disposal. When properly matched with the needs of a particular company, it can be a seamless way to add more content to a website, edit existing content and quickly move things around, manage your materials and more. If you are really looking for a dynamic and powerful website, a proper CMS can be the solution that you’ve been seeking.

The first thing you have to think about is if your website and your company is a good fit for a content management system. As powerful as they are, not every company will necessarily need the functionality that it provides. If you plan on only having a small number of pages on your website you may not need a CMS because it won’t be difficult to manage them.

Updating Content Regularly

Additionally, if your website is going to maintain its current content rather than make continual changes, then once again you may not need a CMS. A CMS is at its best when it makes your life easier by simplifying the process of adding more content, updating content, moving content around and so on. If these aren’t the types of activities that your website will make use of, then a CMS may be an investment that you simply don’t need.

However, the majority of companies these days do need the services of a CMS. Generally, being able to control your content easily and to that high of a degree is a highly sought after ability. You don’t want to struggle when you want to update your website, and you also don’t want to have to deal with coding and programming when that’s not your specialty.  Here is a breakdown of the 3 most popular CMS platforms and which might be best for you.

No Programming Experience Needed

That’s the beauty of the CMS, and it’s one of the important factors you’ll have to consider when choosing one. Some systems are still somewhat reliant on the user to implement coding or programming. This might be OK if you’re experienced with that, however most people are looking for more convenience. Therefore, be sure that the CMS you choose can be used easily without the use of any programming languages.

Another factor you’ll want to consider is the effects of your CMS on your search engine optimization and online marketing efforts. Some systems are extremely friendly in terms of how they help your website get ranked in the search engines. This includes the way that your pages are named and displayed, the ease of adding descriptive tags and so forth. Other systems are known to be very clumsy for SEO and marketing, so remember to think about how important SEO is to you and find a system that will be able to meet your needs.

The truth is that there is not one single CMS that will be the perfect choice for every single website or company. The trick is finding one that matches what you are specifically looking for. Keep in mind how easy the system is to work with, the effects of the system on SEO and more, and you’ll be on your way to a new and improved website in no time.

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Website Builder or Custom Design, Which is Better for Your Business
May 17, 2017|Web Design

Website Builder or Custom Design, Which is Better for Your Business

Website Builder or Custom Design, Which is Better for Your Business

Website builder vs Custom design. Whether it’s a DIY project or is created by a professional, there’s no doubt that every business, big or small, needs a website.

A well-designed and high quality website which is designed using best practices is going to work for you round-the-clock to attract visitors, and potentially turn your visitors into clients. The good thing is that you’ve a few alternatives concerning having a site created for your local business.

The pros and cons of a website builder

Today, DIY site builders have become quite common. The major attraction to them is that users may quickly select a template, upload the content and within a matter of hours have a website online, at no or little cost.

The website builders utilize “drag and drop” and “What-You-See -Is-What-You-Get” (“WYSIWYG”) tools to make it simple for anybody to format as well as edit web pages. When you’re able to utilize a Microsoft Word, then you are able to use these services. This is much better when compared to having to learn CSS and HTML to design a website yourself.

With website builders, the paint-by-number templates make it quite easy for you to upload content such as images and text, and place them where you need it on the page. So long as you stay within the confines or lines of the template, and size properly your images and text to fit into the space, you are going to be in good shape.

However, while getting a site online as quickly as possible may in the short term be convenient, it doesn’t imply you are going to quickly see results. As you may imagine, there’s more to website design than merely uploading some few images and pasting some text into a template.

The case for custom design

The overall quality of your website is going to be higher when you choose a custom design and hire a professional web designer.

A great site designer is going to take time to understand the nature of your business, not merely the niche you’re in but also what’s so unique about your business, and create a website which is customized to you. It’s quite different from having to stuff your business into some predesigned and pre-determined box. Furthermore, when you have tried to use a laptop, or design any kind of images for a site, you are aware of how difficult and time consuming the task can be. Perfect images plus excellent designs are going to improve your business, and create immediately a higher level of trust with your prospective clients.

Professional or custom web design is going to make your business appear not only professional but unique. This helps it stand out from the crowd, while still user friendly and functional.

Regardless of which you choose, you must not forget that your clients are searching for online solutions to the issues your business is able to fix. And when they are unable to find the solutions online, you’re missing out on real opportunities. You should consider investing in the online presence of your business.

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